The California-based sports brand Oakley has partnered up with HP to create 3D prototypes and end use parts across its product line.
Using Multi Jet Fusion, Oakley is reducing the product development stages of its eyewear selection as well as other athletic equipment. Nicolas Garfias, Head of Design at Oakley, explained:
“World-class athletes around the globe depend on Oakley to compete at the highest level. With HP’s breakthrough 3D printing technology, we will not only accelerate our design to production timeline, but we will also reconceptualize the way our products are made, pushing the boundaries of sports performance to new heights.”
Oakley was founded in 1975 and was a division of leading eyewear Luxottica. Oakley has been integrating 3D printing into its design methodology since 1992 with its first creating being the Eye Jacket sunglasses.
As of 2018, the company has been utilizing HP’s Multi Jet Fusion for rapid prototyping across multiple product lines, including sunglasses, helmets, and trophies. “Oakley has the highest of design standards, and our innovative 3D printing technology helps them deliver on that experience for millions of athletes around the world,” said Jeff Fawcett, 3D Printing Product Management at HP Inc. “Together, we are transforming the sports performance community and changing the way the world designs and manufactures consumer products.”
A small video of how Oakley is utilizing this equipment can be seen here.
Like most companies who use 3D printing Oakley is using AM to speed up design iteration from two to three weeks to just a single day. They can even test color.
Additive manufacturing has been utilized to improve sports equipment before, just this last year Carbon partnered with American football provider Riddell for player specific helmet liners. Carbon continued this by partnering with Fizik to create a custom bike saddle for cyclist.
Vialva, Tia, et al. “Oakley Selects HP 3D Printing as Prototyping Partner for Sports Equipment.” 3D Printing Industry, 18 Dec. 2019, 3dprintingindustry.com/news/oakley-selects-hp-3d-printing-as-prototyping-partner-for-sports-equipment-166558/.